Tung
2022 @ VMLY&R Commerce (WPP)
Objectives
Website design for a ceramic studio aiming to boost sales and attract new students by showcasing their work and philosophy.
Challenge & Approach
Handled a large volume of photos while maintaining brand storytelling and usability. Ideal user flow: Explore (Home & About) → Learn (Info) → Act (Buy).
Solution
Used structured spacing and visual hierarchy to tell the brand’s story like a gallery experience, while implementing a clear, intuitive shopping system.
Results
Boosted traffic by 20% in 3 months and increased online sales and engagement by 10%.
#WebDesign
#BrandVisualIdentity
#WordPress
Note: This design was only apdoted for a short period. Unfortunately, the client and the company couldn’t reach an agreement, so the project was discontinued, with only a few elements retained in the current live version.
The Problem-solving Process:
Target Users
Art & Design Enthusiasts
Mindful Lifestyle Seekers
Ceramic Lovers & Collectors
Website Objectives
1
Showcase Studio Philosophy
2
Display Ceramic Work
3
Promote Ceramic Classes
4
Facilitate Custom Orders
5
E-Commerce
6
Connect with Audience
Design Approach
1
Minimalist & Elegant
2
Mindful & Serene
3
Warm-Cool Vibe
Major Focus
1
Generous Spacing & Strict Structure
2
Visual Aesthetics & Story Telling
3
Clear Shopping Journey
Generous Spacing & Strict Structure
Information Architecture
Visual Aesthetics & Story Telling
Visual System
Warm Welcome
Philosophy
Gallery
Information
Clear Shopping Journey
Custom Order
General Shopping
Cart
3
Clear Shopping Journey
Tung
2022 @ VMLY&R Commerce (WPP)
Objectives
Website design for a ceramic studio aiming to boost sales and attract new students by showcasing their work and philosophy.
Challenge & Approach
Handled a large volume of photos while maintaining brand storytelling and usability. Ideal user flow: Explore (Home & About) → Learn (Info) → Act (Buy).
Solution
Used structured spacing and visual hierarchy to tell the brand’s story like a gallery experience, while implementing a clear, intuitive shopping system.
Results
Boosted traffic by 20% in 3 months and increased online sales and engagement by 10%.
#WebDesign
#BrandVisualIdentity
#WordPress
Note: This design was only apdoted for a short period. Unfortunately, the client and the company couldn’t reach an agreement, so the project was discontinued, with only a few elements retained in the current live version.
The Problem-solving Process:
Target Users
Art & Design Enthusiasts
Mindful Lifestyle Seekers
Ceramic Lovers & Collectors
Website Objectives
1
Showcase Studio Philosophy
2
Display Ceramic Work
3
Promote Ceramic Classes
4
Facilitate Custom Orders
5
E-Commerce
6
Connect with Audience
Design Approach
1
Minimalist & Elegant
2
Mindful & Serene
3
Warm-Cool Vibe
Major Focus
1
Generous Spacing & Strict Structure
2
Visual Aesthetics & Story Telling
3
Clear Shopping Journey
Generous Spacing & Strict Structure
Information Architecture
Visual Aesthetics & Story Telling
Visual System
Warm Welcome
Philosophy
Gallery
Information
Clear Shopping Journey
Custom Order
General Shopping
Cart
3
Clear Shopping Journey
Tung
2022 @ VMLY&R Commerce (WPP)
Objectives
Website design for a ceramic studio aiming to boost sales and attract new students by showcasing their work and philosophy.
Challenge & Approach
Handled a large volume of photos while maintaining brand storytelling and usability. Ideal user flow: Explore (Home & About) → Learn (Info) → Act (Buy).
Solution
Used structured spacing and visual hierarchy to tell the brand’s story like a gallery experience, while implementing a clear, intuitive shopping system.
Results
Boosted traffic by 20% in 3 months and increased online sales and engagement by 10%.
#WebDesign
#BrandVisualIdentity
#WordPress
Note: This design was only apdoted for a short period. Unfortunately, the client and the company couldn’t reach an agreement, so the project was discontinued, with only a few elements retained in the current live version.
The Problem-solving Process:
Target Users
Art & Design Enthusiasts
Mindful Lifestyle Seekers
Ceramic Lovers & Collectors
Website Objectives
1
Showcase Studio Philosophy
2
Display Ceramic Work
3
Promote Ceramic Classes
4
Facilitate Custom Orders
5
E-Commerce
6
Connect with Audience
Design Approach
1
Minimalist & Elegant
2
Mindful & Serene
3
Warm-Cool Vibe
Major Focus
1
Generous Spacing & Strict Structure
2
Visual Aesthetics & Story Telling
3
Clear Shopping Journey
Generous Spacing & Strict Structure
Information Architecture
Visual Aesthetics & Story Telling
Visual System
Warm Welcome
Philosophy
Gallery
Information
Clear Shopping Journey
Custom Order
General Shopping
Cart
3
Clear Shopping Journey
Tung
2022 @ VMLY&R Commerce (WPP)
Objectives
Website design for a ceramic studio aiming to boost sales and attract new students by showcasing their work and philosophy.
Challenge & Approach
Handled a large volume of photos while maintaining brand storytelling and usability. Ideal user flow: Explore (Home & About) → Learn (Info) → Act (Buy).
Solution
Used structured spacing and visual hierarchy to tell the brand’s story like a gallery experience, while implementing a clear, intuitive shopping system.
Results
Boosted traffic by 20% in 3 months and increased online sales and engagement by 10%.
#WebDesign
#BrandVisualIdentity
#WordPress
Note: This design was only apdoted for a short period. Unfortunately, the client and the company couldn’t reach an agreement, so the project was discontinued, with only a few elements retained in the current live version.
The Problem-solving Process:
Target Users
Art & Design Enthusiasts
Mindful Lifestyle Seekers
Ceramic Lovers & Collectors
Website Objectives
1
Showcase Studio Philosophy
2
Display Ceramic Work
3
Promote Ceramic Classes
4
Facilitate Custom Orders
5
E-Commerce
6
Connect with Audience
Design Approach
1
Minimalist & Elegant
2
Mindful & Serene
3
Warm-Cool Vibe
Major Focus
1
Generous Spacing & Strict Structure
2
Visual Aesthetics & Story Telling
3
Clear Shopping Journey
Generous Spacing & Strict Structure
Information Architecture
Visual Aesthetics & Story Telling
Visual System
Warm Welcome
Philosophy
Gallery
Information
Clear Shopping Journey
Custom Order
General Shopping
Cart
3
Clear Shopping Journey
Tung
2022 @ VMLY&R Commerce (WPP)
Objectives
Website design for a ceramic studio aiming to boost sales and attract new students by showcasing their work and philosophy.
Challenge & Approach
Handled a large volume of photos while maintaining brand storytelling and usability. Ideal user flow: Explore (Home & About) → Learn (Info) → Act (Buy).
Solution
Used structured spacing and visual hierarchy to tell the brand’s story like a gallery experience, while implementing a clear, intuitive shopping system.
Results
Boosted traffic by 20% in 3 months and increased online sales and engagement by 10%.
#WebDesign
#BrandVisualIdentity
#WordPress
Note: This design was only apdoted for a short period. Unfortunately, the client and the company couldn’t reach an agreement, so the project was discontinued, with only a few elements retained in the current live version.
The Problem-solving Process:
Target Users
Art & Design Enthusiasts
Mindful Lifestyle Seekers
Ceramic Lovers & Collectors
Website Objectives
1
Showcase Studio Philosophy
2
Display Ceramic Work
3
Promote Ceramic Classes
4
Facilitate Custom Orders
5
E-Commerce
6
Connect with Audience
Design Approach
1
Minimalist & Elegant
2
Mindful & Serene
3
Warm-Cool Vibe
Major Focus
1
Generous Spacing & Strict Structure
2
Visual Aesthetics & Story Telling
3
Clear Shopping Journey
Generous Spacing & Strict Structure
Information Architecture
Visual Aesthetics & Story Telling
Visual System
Warm Welcome
Philosophy
Gallery
Information
Clear Shopping Journey
Custom Order
General Shopping
Cart
3
Clear Shopping Journey
Tung
2022 @ VMLY&R Commerce (WPP)
Objectives
Website design for a ceramic studio aiming to boost sales and attract new students by showcasing their work and philosophy.
Challenge & Approach
Handled a large volume of photos while maintaining brand storytelling and usability. Ideal user flow: Explore (Home & About) → Learn (Info) → Act (Buy).
Solution
Used structured spacing and visual hierarchy to tell the brand’s story like a gallery experience, while implementing a clear, intuitive shopping system.
Results
Boosted traffic by 20% in 3 months and increased online sales and engagement by 10%.
#WebDesign
#BrandVisualIdentity
#WordPress
Note: This design was only apdoted for a short period. Unfortunately, the client and the company couldn’t reach an agreement, so the project was discontinued, with only a few elements retained in the current live version.
The Problem-solving Process:
Target Users
Art & Design Enthusiasts
Mindful Lifestyle Seekers
Ceramic Lovers & Collectors
Website Objectives
1
Showcase Studio Philosophy
2
Display Ceramic Work
3
Promote Ceramic Classes
4
Facilitate Custom Orders
5
E-Commerce
6
Connect with Audience
Design Approach
1
Minimalist & Elegant
2
Mindful & Serene
3
Warm-Cool Vibe
Major Focus
1
Generous Spacing & Strict Structure
2
Visual Aesthetics & Story Telling
3
Clear Shopping Journey
Generous Spacing & Strict Structure
Information Architecture
Visual Aesthetics & Story Telling
Visual System
Warm Welcome
Philosophy
Gallery
Information
Clear Shopping Journey
Custom Order
General Shopping
Cart
3
Clear Shopping Journey