Bogu
2021
Branding for a pet-grooming cafè.
Bogu is a pet grooming café focused on human–pet harmony. The brand identity is built through warm visuals, custom illustrations, and a friendly tone across photography, social media, and marketing touchpoints. The designs support Bogu’s community-focused and approachable image.
Brand Values
Brand Values
Brand Values
Brand Values
HEART
HEART
Love, Care
& Communication
Love, Care
& Communication
HEART
Love, Care
& Communication
HEART
Love, Care
& Communication
HEART
Love, Care
& Communication
ConnectionS
ConnectionS
Pet-Pet
Human-Pet
Human-Human
Pet-Pet
Human-Pet
Human-Human
ConnectionS
Pet-Pet
Human-Pet
Human-Human
ConnectionS
Pet-Pet
Human-Pet
Human-Human
ConnectionS
Pet-Pet
Human-Pet
Human-Human
Mission
Mission
Human-Pet Harmony
Human-Pet Harmony
Mission
Human-Pet Harmony
Mission
Human-Pet Harmony
Mission
Human-Pet Harmony
We believe
We believe
Owners should listen more closely to their pets' needs.
Owners should listen more closely to their pets' needs.
WE Provide
WE Provide
A space where owners and pets can enjoy quality time together.
A space where owners and pets can enjoy quality time together.
We believe
Owners should listen more closely to their pets' needs.
WE Provide
A space where owners and pets can enjoy quality time together.
We believe
Owners should listen more closely to their pets' needs.
WE Provide
A space where owners and pets can enjoy quality time together.
See Other Art Direction Projects
See Other Art Direction Projects
TUNG
A set of photography and video for a ceramic studio.
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TUNG
A set of photography and video for a ceramic studio.
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TUNG
A set of photography and video for a ceramic studio.
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TUNG
A set of photography and video for a ceramic studio.
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LAKH
Visuals for the launch of a fashion brand’s new collection.
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LAKH
Visuals for the launch of a fashion brand’s new collection.
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LAKH
Visuals for the launch of a fashion brand’s new collection.
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LAKH
Visuals for the launch of a fashion brand’s new collection.
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SEND A SMILE
E-commerce campaign for Colgate APAC on 11.11.
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SEND A SMILE
E-commerce campaign for Colgate APAC on 11.11.
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SEND A SMILE
E-commerce campaign for Colgate APAC on 11.11.
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SEND A SMILE
E-commerce campaign for Colgate APAC on 11.11.
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COLGATE CNY
A TikTok animated Video for Colgate on CNY.
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COLGATE CNY
A TikTok animated Video for Colgate on CNY.
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COLGATE CNY
A TikTok animated Video for Colgate on CNY.
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COLGATE CNY
A TikTok animated Video for Colgate on CNY.
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HUAWEI AUTUMN LAUNCH 2021
A product launch Video for Huawei.
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HUAWEI AUTUMN LAUNCH 2021
A product launch Video for Huawei.
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HUAWEI AUTUMN LAUNCH 2021
A product launch Video for Huawei.
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HUAWEI AUTUMN LAUNCH 2021
A product launch Video for Huawei.
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SUSTAINABLE CAMPUS CONSUMER PROGRAMME
VI for a lunchbox borrowing & returning system in universities' campus.
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SUSTAINABLE CAMPUS CONSUMER PROGRAMME
VI for a lunchbox borrowing & returning system in universities' campus.
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SUSTAINABLE CAMPUS CONSUMER PROGRAMME
VI for a lunchbox borrowing & returning system in universities' campus.
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SUSTAINABLE CAMPUS CONSUMER PROGRAMME
VI for a lunchbox borrowing & returning system in universities' campus.
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